Why Your Nonprofit’s Website is Driving Donors Away
You’ve got a great cause, but your website isn’t bringing in the donations like it should. Don’t worry—you’re not alone. This happens to a lot of nonprofits, but the good news is that with a few tweaks, you can turn things around. Let’s dive into why your site might be missing the mark and how to fix it.
1. Your Donate Button is Too Hard to Find
People want to donate (seriously!), but if your donate button is buried somewhere in a menu or hard to spot, they might get frustrated and bail. The fix? Make that button super obvious. Whether they’re on a phone or desktop, it should be front and center—put it right in the header or any spot where it’s impossible to miss.
2. Your Story Doesn’t Hit Home
Facts are cool, but stories are what really move people to give. Instead of listing a bunch of stats about what your nonprofit does, try telling a compelling story. Use photos, videos, and testimonials to show your impact. Give people a reason to connect emotionally—it’s way more effective than just giving them data.
3. Your Site Isn’t Mobile-Friendly
Over half of all web traffic comes from mobile these days, so if your site doesn’t look good on a phone, you’re losing out. Make sure your design adjusts perfectly on mobile so the donation process is smooth and frustration-free.
4. Your Call to Action is All Over the Place
When people hit your site, what’s the one thing you want them to do? If your calls to action are too scattered, visitors might get confused and leave. Keep it simple and focused: maybe you want them to donate, sign up for your newsletter, or volunteer. Whatever it is, make it clear and easy to follow through.
Bottom line: If your website isn’t driving donations, don’t worry! A few small changes can make a huge difference. Tidy things up, focus on clear messaging, and tell a story that resonates.
Need help making your nonprofit site work better? I’ve got you covered. Reach out for a free consultation; we’ll chat about how I can help you revamp your site using Squarespace to get more donations rolling in.
