3 Reasons Your Nonprofit Website Isn’t Getting Traffic
Your nonprofit’s website should be one of your most powerful tools for outreach and connection. If it’s not attracting visitors, it’s not fulfilling that purpose. Let’s look at a few common reasons why your site might be underperforming and how to fix it.
1. You’re Not Updating Your Site Regularly
If your site feels out-of-date or stagnant, visitors may assume your organization isn’t active. Regular updates—whether through fresh blog posts, new stories, or upcoming events—signal that your nonprofit is engaged and relevant. Keeping your site current not only helps retain visitors but also improves your search engine rankings, showing both people and search engines that you’re active and serving people.
2. Your Site Isn’t SEO-Optimized
If people can’t find your site, it’s going to be tough to grow your impact. SEO (search engine optimization) is essential for getting noticed. Start by using the right keywords in your content, page titles, and headers—things that your audience is actually searching for. This helps ensure that search engines recognize your site and rank it higher in results, making it easier for people to find you.
3. You’re Not Using SEO Tools Built for Your Platform
Not all SEO tools are created equal—many don’t work seamlessly with platforms like Squarespace. That’s where SEOSpace comes in. It has tools specifically designed for Squarespace, crawling each page of your website and giving you clear, actionable next steps to level up your SEO. Unlike other tools that can feel overly complex, SEOSpace breaks it down, making the process super easy to manage. Whether you’re a beginner or more experienced, this tool helps you focus on what matters to boost your visibility.
Bottom line: If your nonprofit’s website isn’t getting the attention it should, there are simple changes you can make to turn that around.
At Web Differently, I specialize in building websites that not only look great but also work hard to serve people and grow your reach. Ready to boost your site’s performance? Reach out for a free consultation today!
